The Accompanying Heart
Last updated: 24 September 2026
About this Privacy Policy
At The Accompanying Heart, your privacy matters. This Privacy Policy explains how personal information may be collected, used, stored and protected when you visit this website, request a resource, contact us, or otherwise interact with The Accompanying Heart online.
The Accompanying Heart is based in South Africa and is committed to handling personal information responsibly and in accordance with applicable data protection and privacy requirements, including the Protection of Personal Information Act, 4 of 2013 (POPIA), where applicable.
We aim to collect only the personal information reasonably necessary for the purposes for which it is provided or collected.
Depending on how you interact with The Accompanying Heart Support Hub, this may include information such as your name, contact details, information you provide through forms or correspondence, preferences relating to communications, and information associated with resources, products or services you request or access.
Certain technical or usage information may also be collected automatically when you interact with the website or its services. Further information about the technologies used for this purpose is provided below where applicable.
Personal information may be used to provide and administer the resources, communications, products or services you request; respond to enquiries and communications; manage our relationship with you; operate, maintain and improve the Support Hub; understand how our website and resources are used; maintain appropriate records; protect the security and integrity of our website and services; and comply with applicable legal and regulatory obligations.
Where permitted by applicable law, and subject to any consent requirements that apply, we may also use your contact information to send you news, updates, caregiver resources, information about The Accompanying Heart, and information about relevant products, services, resources or activities offered through the Support Hub.
Where consent is required for a particular communication, you will be given an appropriate opportunity to provide that consent. You may withdraw consent or unsubscribe from marketing communications at any time using the method provided in the relevant communication.
We process personal information only where there is an appropriate basis for doing so under applicable data protection and privacy requirements.
Depending on the circumstances, this may include processing that is necessary to provide a resource, product or service you have requested; to respond to an enquiry or take steps at your request; to comply with a legal obligation; to pursue a legitimate business purpose where this does not unjustifiably interfere with your privacy; or where you have provided consent.
Where we rely on consent, you may withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of processing that took place before the consent was withdrawn.
Marketing and promotional communications will be handled in accordance with applicable requirements. Where consent is required, we will obtain it before sending such communications, and you will be able to unsubscribe or withdraw your consent using the method provided.
We do not sell your personal information.
We may share personal information with trusted service providers that help us operate The Accompanying Heart Support Hub and provide its resources, communications, products or services. These may include providers of website hosting and technology, email and communication services, data storage, payment processing, analytics, administration and other services necessary to support our operations.
Where personal information is shared with a service provider, we take reasonable steps to ensure that it is handled only for appropriate purposes and subject to suitable privacy, confidentiality and security safeguards.
We may also disclose personal information where required or permitted by law, where necessary to establish or protect legal rights, or where reasonably necessary to protect the rights, safety or security of The Accompanying Heart, its users or others.
[DNA CONFIRMATION REQUIRED: Confirm DNA Super Systems’ role in processing personal information, relevant third-party/subprocessor arrangements, and whether any additional disclosures are required here.]
The Accompanying Heart is based in South Africa. Some of the service providers or technology used to operate the Support Hub may process or store personal information outside South Africa.
Where personal information is transferred or processed across national borders, we will take reasonable steps to ensure that the transfer is handled in accordance with applicable data protection requirements and that appropriate safeguards are in place for the protection of personal information.
Where required, this may include ensuring that the recipient is subject to applicable law, contractual obligations, binding corporate rules or other protections that provide an appropriate level of protection for personal information.
[DNA CONFIRMATION REQUIRED: Confirm where personal information processed through DNA Super Systems is hosted/stored; whether processing occurs outside South Africa; countries/regions involved where disclosure is appropriate; the applicable cross-border transfer safeguards; and any relevant DPA/subprocessor provisions. Revise this section once confirmed.]
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected or subsequently processed, and as required or permitted by applicable law.
How long particular information is retained may depend on factors such as the nature of our relationship with you, the resource, product or service involved, whether you continue to receive communications from us, our administrative and record-keeping requirements, and any applicable legal, regulatory or contractual obligations.
When personal information is no longer reasonably required for an authorised purpose, we will take appropriate steps to delete, destroy or de-identify it, subject to any lawful reason that requires or permits us to retain it for longer.
Depending on the applicable law and the circumstances, you may have rights in relation to your personal information. These may include the right to request access to personal information we hold about you, request that inaccurate or incomplete information be corrected or updated, and request the deletion or destruction of personal information where appropriate.
You may also have the right to object to certain processing of your personal information, withdraw consent where processing is based on consent, and ask that we stop using your information for direct marketing purposes.
We may need to take reasonable steps to verify your identity before responding to a request. In some circumstances, applicable law may permit or require us to retain information or limit the action we can take. Where this applies, we will handle the request in accordance with the relevant legal requirements.
Information about how to contact us regarding your personal information is provided in the Contact Us section of this Privacy Policy.
We take reasonable and appropriate steps to protect personal information in our possession or under our control against loss, misuse, unauthorised access, interference, alteration, disclosure or destruction.
This includes taking reasonable organisational and administrative measures within The Accompanying Heart and using service providers and technology intended to support the secure handling of personal information.
While reasonable safeguards are used, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.
[DNA CONFIRMATION REQUIRED: Obtain details of the technical and organisational security measures relevant to personal information processed through DNA Super Systems, including access controls, encryption where applicable, backup arrangements, incident management, security monitoring and any relevant security standards/certifications. Determine whether any additional disclosure is required in this policy.]
The Accompanying Heart Support Hub may use cookies and similar technologies to enable website functionality, support security, remember preferences, understand how the website is used, and improve the experience of visitors.
Some of these technologies may be necessary for the website to function properly, while others may support functions such as analytics, communications or other services used by the Support Hub.
Where applicable, visitors will be provided with information and choices regarding the use of non-essential cookies or similar technologies in accordance with applicable requirements.
You may also be able to manage cookies through your browser settings. Disabling certain cookies may affect the way some parts of the website function.
[DNA CONFIRMATION REQUIRED: Confirm which cookies, pixels, trackers and similar technologies are deployed by DNA Super Systems on the website; their purposes and duration; whether any third parties set cookies; what cookie-consent/banner functionality DNA provides; whether non-essential technologies can be blocked until consent is given; and how visitors can later change or withdraw their cookie choices.]
The Accompanying Heart Support Hub may contain links to websites, platforms or services operated by third parties. These may include, for example, social media platforms, book retailers, payment or service providers, and other external resources that may be relevant to visitors.
When you follow a link to a third-party website or service, that third party may collect and process personal information in accordance with its own privacy practices. The Accompanying Heart does not control the privacy practices, content or security of third-party websites or services.
We encourage you to review the privacy information provided by any third party before providing personal information or using its services.
The Accompanying Heart Support Hub is intended primarily for adults, including caregivers, family members and others seeking information, resources or support relating to caregiving, serious illness and end-of-life care.
Some resources may address topics involving children or may be intended to help adults support children through difficult experiences. This does not mean that the Support Hub is intended to collect personal information directly from children.
We do not knowingly seek to collect personal information directly from children without appropriate involvement or authorisation from a parent, guardian or other person legally authorised to act on their behalf, where required.
If we become aware that personal information relating to a child has been collected in circumstances where it should not have been, we will take appropriate steps in accordance with applicable requirements.
We may update this Privacy Policy from time to time to reflect changes in the way The Accompanying Heart Support Hub operates, the resources, products or services we provide, the technologies or service providers we use, or applicable legal and regulatory requirements.
When this Privacy Policy is updated, the revised version will be published on this website and the “Last updated” date at the top of the policy will be changed accordingly.
Where a change materially affects the way we use personal information or the choices available to you, we will take reasonable steps to provide additional notice or obtain consent where required by applicable law.
If you have questions about this Privacy Policy, how your personal information is handled, or wish to exercise any of your privacy rights, you can contact The Accompanying Heart using the details below.
The Accompanying Heart
Privacy contact: [CONTACT DETAILS TO BE FINALISED]
We will take reasonable steps to respond to privacy-related enquiries and requests in accordance with applicable legal requirements.
[FINALISATION REQUIRED: Confirm the appropriate privacy contact method for The Accompanying Heart. Avoid publishing a personal email address if a dedicated business/privacy contact route can be used. Once confirmed, replace the placeholder above and ensure the same contact route is used consistently across the Privacy Policy, website Contact page and relevant email/footer communications.]
If you have a concern about how your personal information has been handled, we encourage you to contact The Accompanying Heart first so that we have an opportunity to consider and address your concern.
You also have the right, where applicable, to lodge a complaint with the Information Regulator (South Africa) regarding the processing of your personal information.
Information about the Regulator, its complaints process and its current contact details is available through the Information Regulator’s official website and eServices portal.
Information Regulator:
Information Regulator (South Africa)
POPIA complaints:
Information Regulator eServices — POPIA Complaints
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